Looking for customers you can work with is sometimes uneasy. You need to spend hours or days writing a proposal, yet you are not guaranteed for getting the project. Life is hard, just as hard as your struggle in finishing your web design proposal properly. However, there are always solutions. Now you can try to cut your effort but increase your results.
• Design Anatomy. A proposal can’t be written automatically without any plan. If you want it to be perfect, you must design the anatomy first. At least the anatomy of your proposal should consist of a problem statement, proposed solution, and pricing information. These are the three most important parts of a business proposal. Let’s break down these three essential components to help you easily write them.
• Problem Statement. This is where you describe your customers’ needs and goals. Providing this section will be a good sign that you understand what they need. To do this you must find information about their needs and issues. This part should be compelling and convincing as this will keep them reading your proposal.
• Proposed Solutions. After analyzing their problems, now you can provide them some solutions. When these two are well connected, you will surely get the deal and contract. Address their needs properly through your solutions. You must ensure that your provided solutions would be very beneficial for their business. You can state the solutions by breaking down what you would do for them to help them solve the problems.
• Pricing. Make your pricing section easy to understand is very important as this part would be highly paid to attention from your clients. List the required covered activities in detail and how much cost to run them.
• Use Proposal Software. After everything has been well designed and planned, you can start writing your proposal. If you want to make it simpler and easier to work with, go with proposal software and use the templates to be customized based on your planned anatomy. Your proposal size should be suited to the size of the project. Make a small proposal if you are offering a small project. In a small proposal, you just need to provide the Problem Statement, Proposed Solutions, Fee Summary, and Next Steps. The Next Steps section includes the things that should be covered to get the project done properly. If they agree to accept your offerings, they would have to pay attention to this section. If you are making a big proposal, add Fee Schedule, Estimated Schedule and Terms, and Conditions. The Estimated Schedule added in this proposal helps the customers to see how long the project will run. If you don’t know which proposal you should use, prepare two kinds of templates, the big and small one, to later check which one is the most suitable.
• Style the Proposal. You need to style your proposal to give it some touches. You can use a design for the header, but it should stay simple. This design is just to finish your proposal, not to overwhelm your overall content. You can use the design to show your great taste and skill. Now check your outline and write some texts that might be helpful later when you start writing your proposal. This can be more explanation about what each section should contain. If you find it hard to do, you can find some sources on the internet or templates about what each section should cover and use it only as a guide. Remember that you only put the general content of each section, not the text that you would write. For example, the Problem Statement would cover the goals, objectives, and problems of your customers, so write it just that without any specific texts about the paragraphs you are going to write. This will help you easily use the outline for your other proposals because each proposal has different content depending on who your customers are.
You just need to find some ways to make your proposal writing easier such as using proposal software and templates while the content should stick with your client’s requirements since the main purpose of writing this document is to tailor their needs.
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