Writing a bid proposal is the same as writing a cover letter or resume for applying for a job. Both of them have the same purpose: to gain attraction on hiring or working with you. Just like applying for a job, sending a bid proposal is also very competitive as many other bidders are working as hard as you to end up with a great proposal. With such a tight competition, you need to work harder to distinguish your proposal from the others. The key to writing a bid proposal is more than just good grammar and encouraging sentences, but you need to know how to make the reader of the proposal keep reading it till the end.
Understanding What a Bid Proposal Is
Sometimes your failure in writing a proposal is because you don’t know what the proposal is about. The bid proposal is used to show the client that you are suitable for the required project. So this is more than just a document representing your interest in the project. The proposal is a good way to tell the reader that you have the qualifications for doing the project and that you can complete it under a certain amount of money and time.
The proposal usually consists of some sections with different topics to let the reader evaluate your qualifications easily. By providing what the reader wants, your chance to win is much bigger. So ensure that you first understand what a bid proposal is before start writing.
Reading the RFP Properly
All the guides to writing a bid proposal have been provided in the RFP. So the key to winning the project is to exactly follow what the reader wants you to do. This is because most clients will use the RFP to measure bidders’ qualifications. Those that are suitable for the things listed and mentioned in the RFP will have a bigger opportunity to win. That is why you can’t just bid on every project or every RFP.
You should ensure that you have matching qualifications and expertise to the topics or skills required. As long as you master the topic, filed or skills needed in the project, you can easily and amazingly write a bid proposal and addressing the requests in the RFP, maybe a piece of cake. If you don’t have such confidence, then you need to hold on from writing a bid proposal since other competitors could have better qualifications.
Setting the Deadline Correctly
Surely you always want to finish the project on time if you are awarded it. That is why you need to set the deadline rationally, which is a certain amount of time you are sure you can finish the project. Don’t set an instant deadline just to make the reader interested and then later you don’t make your promise by not finishing it on time. The deadline should be well considered by thinking how much time you think you need to finish the job depending on your expertise, skills, and qualifications.
It is important to set the right deadline, the one expected by the reader and you can also make it on time. To do that, you should make a good preparation so that when the time comes you can complete the project as you said in the proposal. This part is very valuable since it reflects your professionalism and personality. Consider the given time from the reader as well. If this is too tight and you are busy with other projects, then don’t bid.
Researching the Competitors
If you want to know in what competition you are, check your competitors. By knowing how skillful they are, you can decide how much you should set the price for your offerings and what skills you can highlight to make you distinguished from them. It is also a good way to measure your opportunity to be accepted.
Learning What Makes Your Proposal Interesting
Previously it has been mentioned that you need to know what a bid proposal is all about. Now you need to learn what makes it interesting as well. The most important information you should provide is addressing the readers’ needs and it must be done directly from the first paragraph. You have to convince the reader that you have the skills and abilities to give him the expected outcomes or results.
When a certain amount of money has been mentioned in the RFP, you need to also tell the reader what you can provide in return for the budget. Being more personal by saluting the reader with name also makes a difference. Your experiences in the field and the same projects are also valuable. These will completely create a precious impression.
To strengthen your proposal, include some portfolios from similar projects in the past. If you have testimonials, they can add value to your proposal so the reader knows your completion rate and performance in working and finishing a project.
Try to put yourself in the reader’s position is necessary. Think and ask yourself, if you were the reader what would you look for from a bidder? List all of them to help you include the required information as well as the requested qualifications already stated in the RFP.
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