Writing a general contractor proposal only needs the same rule as writing any other business proposals. The main purpose is to encourage clients to work with you. It can be done by providing the right information about your organization, services, and costs. If you are responding to a request for a proposal, you can just use the requirements from the clients to write the proposal.
1. Introducing Your Business. Introducing your business is the first thing you need to do as the clients should know who you are to decide whether or not working with you will provide the benefits. You can describe what your organization is doing what has been accomplished. Including a brief history of how your services satisfied your clients can be a good thing to show them. Don’t brag too much about your business because your main goal in introducing is to build their trust in using your service. You can do this introduction part in your cover letter. Just make it brief and simple. Provide the contact information of your organization so the clients can easily reach you.
2. Describing Your Client’s Needs. Targeting the needs of clients is usually placed in the Executive Summary. This section is proof that you fully understand what they need and that is why you submit this document. Focus on the clients, not you. Don’t talk about your organization or your ability to fulfilling the clients’ needs, but simply demonstrate their goals and requirements that you completely understand.
3. Advertising Your Organization. After holding on for a while to not talk about you, now it is the time. You can describe your offerings as a response to the clients’ needs. This part is longer because it is divided into some different sections. Your offerings should be clear and interesting so you need to divide it into several sections such as Services provided; Benefits, Features, and Cost, which all of them describe your offerings for the clients. Your proposal can be short or long depending on the project. A complex project usually takes a long document, so it is fine to have it long as long as what is included in the document is the required information, not fillers.
4. Company Details. Although you have introduced your organization before in the cover letter, which is too short, you must go with that, you need a more detailed one to let the clients know more information about your business. It can include history, capabilities, clients, testimonials, and references. If you include some references, make sure that you have asked permission from the person you put the name or picture in there. By providing more information about your company, you can convince the clients that you are a good company to work with.
5. Targeting Your Clients. A good proposal is not a general one. The best one is the one tailored for specific clients. If you have chosen your clients, you need to understand what they need and want to bring them to the proposal. Gather as much as important information as possible as long as they can make your clients interested. Stop sending the same proposal for different clients because they all have different needs to fulfill. This will not help you to win since they already realized that you are just sending a one-for-all document.
Writing a proposal is more than just making a draft and outlining the sections, but it is also about revealing the art of the proposal itself. So don’t forget to make it more appealing by including your logo, adding borders, featuring some colors or anything that won’t overwhelm the document, but simply improve its appearance.
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